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Jon Chang

Product Marketing
IBM Watson

Jon is an award-winning digital, growth, and product marketing expert, and a recognized global educator and keynote speaker. He’s currently an IBM Watson product marketer and New York University Adjunct Faculty of Social Media and Web Analytics. Jon further demonstrates his passion for marketing by teaching at General Assembly, while also advising the education non-profit Exploration Summer Programs. Previously at Kickstarter, Stack Overflow, and MakerBot.

Jon Chang’s Session(s):


1:30 pm – 2:10 pm — Friday, October 12, 2018

Attribution Challenges - Effective Paid Media Reporting Across Multiple Touchpoints


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