Rob is an experienced marketing strategist with a passion for technology. For the past 15 years, he has helped some of the world’s biggest companies like Kraft Heinz, McCormick, Weight Watchers, US Bank, LG, and many others build their brands and connect to their customers. He is a seasoned expert in Data & Analytics, Digital Media, Search Marketing, Social Media, Email Marketing, Content Marketing, and Research.
Rob is currently VP, Strategic Marketing at JK Design a full-service agency with offices in NJ and NY. As head of strategic marketing, he oversees research, strategic planning, integrated marketing, and digital marketing. Rob is a family man that loves giving his time to serving others. He currently sits on the board of a non-profit youth ministry and coaches a youth soccer team.
Rob Mills’s Session(s):
11:00 am – 11:40 am — Friday, October 12, 2018
Whether you are trying to grow a new brand, launch an existing product in a new market, or just trying to reinvigorate buyers for current solutions, this session is for you. Centrica Business Solutions, a global energy services provider, launched their brand in North America this year and has already generated over $15M in the pipeline. With a modest budget and no roadmap for the best publications or social channels to use, everything had to be tried, tested, adjusted and tested again.
We’ll take you on a journey from how we started with no followers on social media and almost no prospects in our database to becoming a full-fledged demand generation engine.
If you’re ready to learn how you can:
Then don’t miss our case study, where we will present best practices for leveraging Paid Social and Media tactics that grew Centrica Business Solutions from the ground up. After you attend this session, the sky is the limit for your brand.