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Hermés Risien

SMB Agency Marketing Manager
Facebook

Hermés Risien is an Agency Marketing Lead within Facebook’s Global Business Marketing organization. Hermés and her team look after business to business marketing for Independent and Big 6 Holding Company agencies across North America. Prior to Facebook, Hermés spent two years in brand management at Kraft Foods Inc., where she worked across the Kraft Macaroni & Cheese and Jell-O portfolios in Chicago. Hermés holds a BBA from the University of Michigan Ross School of Business and lives in Austin, TX.

Hermés Risien’s Session(s):


2:55 pm–3:40 pm — Thursday, October 11, 2018

Away: How This Global Travel Brand Uses Social Media to Build a Brand and Inspire People to Plan Their Next Trip

Join this fireside chat featuring Away’sSenior Manager of Brand and Campaign Strategy, Kelsey Vanderlip, who will discuss:

  • How Away builds and encourages a two-way dialogue with our community on social media fans
  • Best practices and hacks to create Instagram content that builds loyalty and boosts engagement
  • Beyond Products: How Away combines content and builds context about its products through social media, ultimately inspiring a community of people who love to travel with Away

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