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Nate Joseph

Senior Digital Marketing Manager

Nate Joseph is the Senior Digital Marketing Manager at Ellevest, the investing platform built by and for women with the mission of closing the gender investing gap. At Ellevest, Nate oversees acquisition, CRM, and marketing analytics. Prior to his role at Ellevest, Nate served as Marketing Strategy & Operations Manager at Offerpop, which was ranked the #42 fastest-growing US company according to the 2015 Deloitte Fast 500. Nate holds a Bachelor of Arts in Economics and Music from Bowdoin College.

Nate Joseph’s Session(s):

1:30 pm – 2:10 pm — Friday, October 12, 2018

Talking About Money: How Confronting Controversy Fuels Ellevest’s Growth Strategy

We think about money all the time ... more than we think about sex, even. So how did marketing in the financial services space get so boring? And why (dear god, why) so much jargon? Enter Ellevest, a financial services company built by, for, and with women.

Many brands don’t want to put in the work to uncover what’s truly important to their customers. Lacking those insights, they often shy away from taking stances on the topics that are top of mind for their customers. And that’s a shame since customers are increasingly sensitive to the values of the brands they shop from frequently.

Using deep audience engagement and user research, Ellevest takes bold stances — both on and off social media — on the issues that are most important to its community. Learn about this unique approach and other marketing tactics that have helped Ellevest become one of the fastest-growing fintech startups, earning recognition on the 2018 CNBC Disruptor 50, LinkedIn Top Startups 2018, Entrepreneur Magazine Most Brilliant Business Ideas of 2017, and more.

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