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Day 1 - Pre-Summit Social Media Trainings

Wednesday, October 10, 2018

9:00 am–10:00 am

10:00 am–1:00 pm

Social Media Training A

Kathy Dodd
Social Media Manager
George Mason University

1:00:00 pm–2:00 pm

2:00 pm–5:00 pm

Social Media Training B

Tim Cigelske
Director of Social Media
Marquette University

5:00 pm

Register Now & Save $500
Savings Ends August 18

Day 2 - General Summit

Thursday, October 11, 2018

7:45 am–8:45 am

8:45 am–8:50 am

8:50 am–9:00 am

9:00 am–9:45 am

Summit Opening Keynote

Speaker TBA
Interested in speaking?
Click here to submit a proposal

SMSS Higher Education

Learn from 30+ higher education marketing leaders

SMSS General Conference

Leverage best practices from the private sector to accelerate your institution's social media strategy

10:00 am–10:45 am

MODERATOR
McKenzie Stough

Director of Digital Engagement and Social Media
Georgetown University
Jennie Moore Marshall
Director of Marketing
Regis College
Danielle Roberts
Assistant Director of Social Media
Rowan University
David Tytell
Director of Marketing - MIT Medical
Massachusetts Institute of Technology

10:00 am–10:45 am

Scott Jaworski
Director of Global Social Media
Intel
Mallorie Rosenbluth
Head of Social Media and Influencer Marketing
Grubhub

10:45 am–11:15 am

SMSS Higher Education

Learn from 30+ higher education marketing leaders

SMSS General Conference

Leverage best practices from the private sector to accelerate your institution's social media strategy

Theme

Track A: Evolving and Developing Your Social Media Strategy

Track B: Content Creation and Storytelling Best Practices

Track C: Creating Engagement Across Social Media Channels

11:15 am–12:00 pm

MODERATOR
Kelley Tuthill

VP of Marketing & Communications
Regis College
Krista Smith
Director of Social Media
Texas A&M University
Brian Wasson
Executive Social Media Director
St. Joseph’s College New York
Shawn Lindsey
Senior Director of Media Relations
University of Houston

11:15 am–12:00 pm

John Trembley
Managing Director and Partner
CheshireBeane, inc.

11:15 am–12:00 pm

Ryan Peña
Social Media Strategiest
Be The Match

11:15 am–12:00 pm

Heather Brinckerhoff
Global Social Media Manager
LEGOLAND

12:10 pm–12:55 pm

MODERATOR
Tony Dobies

Social Media Director
West Virginia University
Tearanny Street
Executive Director of Marketing and Communications
St. Francis College
Erika Fields
Social Media Manager
Carnegie Dartlet
Michael Benning
Social Media Director
University of Iowa

12:10 pm–12:55 pm

John G. Graham Jr.
Employer Brand & Digital Strategy Lead
Merck Global Talent Acquisition

12:10 pm–12:55 pm

Conner LeBas
Director, Marketing & Social Media
OWN: Oprah Winfrey Network

12:10 pm–12:55 pm

Speaker TBA
Interested in speaking?
Click here to submit a proposal

1:00 pm–2:00 pm

2:00 pm–2:45 pm

MODERATOR
Mike Petroff

Director, Content Strategy
Harvard University
Matt Baldwin
Associate Director of Social Media
Kellogg School of Management at Northwestern University
Andrew Dixon
Director of Marketing and Communications
Colorado State University-Global Campus
Laurie Toth
Digital and Social Media Coordinator
Yale School of Management

2:00 pm–2:45 pm

Carissa LaPura
Storyteller, Senior Marketing Manager
McKesson Corporation

2:00 pm–2:45 pm

Jay Tandan
US Digital Marketing Manager
Ben & Jerry's

2:00 pm–2:45 pm

Andreas Sandre
Press and Public Affairs Officer
Embassy of Italy in the United States

2:55 pm–3:40 pm

Jason Boucher
Social Media Manager
University of New Hampshire
Jared Thompson
Director of Digital Media
Purdue University Athletics

2:55 pm–3:40 pm

Thaddeus Hoffmeister
Professor
University of Dayton

2:55 pm–3:40 pm

Matthew Kobach
Manager, Digital and Social Media
New York Stock Exchange

2:55 pm–3:40 pm

Kelsey Vanderlip
Senior Manager of Brand and Campaign Strategy
Away

3:40 pm–4:00 pm

4:00 pm–4:45 pm

Terry Coniglio
Director of Content Strategy
Georgia State University
Robert Fougner
Account Executive
Hootsuite
Chanda Gunter
Social Media Manager
Western Governors University

4:00 pm–4:45 pm

Nilukshi De Silva
Global Brand Marketing and Digital Media Director
Urban Decay Cosmetics (L'Oréal Luxe Division)
Matt Hensler
Social Media Marketing Manager
Toshiba
Tim Fullerton
Head of Social
WeWork

4:55 pm–5:30 pm

Keynote

Nikki Sunstrum
Director of Social Media
University of Michigan

4:55 pm–5:30 pm

Keynote

Speaker TBA
Interested in speaking?
Click here to submit a proposal

5:30 PM

Cocktail Hour

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Savings Ends August 18

Day 3 - General Summit

Friday, October 12, 2018

9:00 am – 9:50 am

9:50 am – 10:00 am

SMSS Higher Education

Learn from 30+ higher education marketing leaders

SMSS General Conference

Leverage best practices from the private sector to accelerate your institution's social media strategy

10:00 am–10:40 am

Keynote

Jon McBride
Media Relations and Social Media Manager
BYU
Joe Hadfield
Director of Online Communications
BYU

10:00 am–10:40 am

Keynote

Speaker TBA
Interested in speaking?
Click here to submit a proposal

10:40 am – 11:00 am

Sponsor Meet and Greet / Networking Break and Refreshments

SMSS Higher Education

Learn from 30+ higher education marketing leaders

SMSS General Conference

Leverage best practices from the private sector to accelerate your institution's social media strategy

Theme

Track A: Social Media Advertising and Paid Media Best Practices

Track B: Driving Revenue and ROI through Social Media Channels

Track C: Harnessing Social Media Data and Insights to Improve Strategy

11:00 am – 11:40 am

Kristofer Karol
Director of Social Media Strategy
Indiana University
Kelly Bennett
Manager of Social Media and Marketing Strategy
Miami University
Allison Matherly
Coordinator of Digital Engagement
Texas Tech University

11:00 am – 11:40 am

Maura Tuohy
Global Head of Social Content & Experiential Marketing
Mozilla

11:00 am – 11:40 am

11:00 am – 11:40 am

Speaker TBA
Interested in speaking?
Click here to submit a proposal

11:50 am – 12:30 pm

Kristen Convery
Senior Director, Marketing Content - University Marketing
Ohio State University
Lesli Larson
Director of Content Strategy
University of Oregon Communications
Rachel Colleen Smith
Associate Director, Social Media
Columbia Business School

11:50 am – 12:30 pm

Speaker TBA
Interested in speaking?
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11:50 am – 12:30 pm

Jennifer Janowski
Women’s Health Segment Leader, Ultrasound
GE Healthcare

11:50 am – 12:30 pm

Speaker TBA
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12:30 pm – 1:30 pm

1:30 pm – 2:10 pm

Liz Harter
Social Media Manager
University of Notre Dame

1:30 pm – 2:10 pm

Speaker TBA
Interested in speaking?
Click here to submit a proposal

1:30 pm – 2:10 pm

Jon Amihud
Social Media Strategist
Memorial Sloan Kettering Cancer Center

1:30 pm – 2:10 pm

Jamie Rutter
Manager, Digital Engagement & Advocacy Programs
United Airlines

2:20 pm – 3:00 pm

Closing Keynote

Speaker TBA
Interested in speaking?
Click here to submit a proposal

3:00 pm

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