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Day 1 - Pre-Summit Social Media Trainings

Wednesday, October 10, 2018

9:00 am–10:00 am

10:00 am–1:00 pm

Social Media Training A (HIGHER EDUCATION)

Kathy Dodd
Social Media Manager
George Mason University

10:00 am–1:00 pm

Social Media Training A

Mike Brown
Founder
Brainzooming Group

10:00 am–1:00 pm

Social Media Training B

Hillary Frazier
Head of Chatbot Strategy & Conversation Design
Black Ops
Matthew Black
Founder and CEO
Black Ops

1:00:00 pm–2:00 pm

2:00 pm–5:00 pm

Social Media Training B (HIGHER EDUCATION)

Tim Cigelske
Director of Social Media
Marquette University

2:00 pm–5:00 pm

Social Media Training C

Ashley Vasquez
Supervisor, Social Strategy
Horizon Media
Nicolette Trebing
Social Media Strategist
Horizon Media

2:00 pm–5:00 pm

Social Media Training D

Jeff Julian
Co-Founder
EnterpriseMarketer.com / Squared Digital

5:00 pm

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Day 2 - General Summit

Thursday, October 11, 2018

7:45 am–8:45 am

SMSS Higher Education

Learn from 30+ higher education marketing leaders

SMSS General Conference

Leverage best practices from the private sector to accelerate your institution's social media strategy

8:50 am–9:00 am

Breanna Jacobs
Summit Producer
GSMI

8:50 am–9:00 am

Mike Brown
Founder
Brainzooming Group

9:00 am–9:45 am

Opening Keynote

Speaker TBA
Interested in speaking?
Click here to submit a proposal

9:00 am–9:45 am

Opening Keynote

Conner LeBas
Director, Marketing & Social Media
OWN: Oprah Winfrey Network

10:00 am–10:45 am

MODERATOR
McKenzie Stough

Director of Digital Engagement and Social Media
Georgetown University
Jennie Moore Marshall
Director of Marketing
Regis College
Danielle Roberts
Assistant Director of Social Media
Rowan University
David Tytell
Director of Marketing - MIT Medical
Massachusetts Institute of Technology

10:00 am–10:45 am

MODERATOR
Rahul Mehta

Enterprise Vertical Lead
LinkedIn
Mallorie Rosenbluth
Head of Social Media and Influencer Marketing
Grubhub
Andrea Port
Director of Social Marketing and Public Relations
Kohl's Department Stores
Kate Winick
Director of Social Media
Peloton

10:45 am–11:15 am

Theme

Track A: Evolving and Developing Your Social Media Strategy

Track B: Content Creation and Storytelling Best Practices

Track C: Creating Engagement Across Social Media Channels

11:15 am–12:00 pm

MODERATOR
Kelley Tuthill

VP of Marketing & Communications
Regis College
Krista Berend
Director of Social Media
Texas A&M University
Brian Wasson
Executive Social Media Director
St. Joseph’s College New York
Shawn Lindsey
Senior Director of Media Relations
University of Houston

11:15 am–12:00 pm

John Trembley
Managing Director and Partner
CheshireBeane, inc.

11:15 am–12:00 pm

Ryan Peña
Social Media Strategiest
Be The Match

11:15 am–12:00 pm

Heather Brinckerhoff
Global Social Media Manager
LEGOLAND

12:10 pm–12:55 pm

MODERATOR
Tony Dobies

Social Media Director
West Virginia University
Erika Fields
Social Media Manager
Carnegie Dartlet
Michael Benning
Social Media Director
University of Iowa
Lisa Fayed
Director of Digital Strategy & Analytics
Stevens Institute of Technology

12:10 pm–12:55 pm

Speaker TBA
Interested in speaking?
Click here to submit a proposal

12:10 pm–12:55 pm

Lorelei Orfeo
Director of Social Media
Prose

12:10 pm–12:55 pm

Jim Tobin
Founder & President
Carusele
Ryan Saghir
Director of Digital Marketing
Sabra Dipping Company

1:00 pm–2:00 pm

2:00 pm–2:45 pm

MODERATOR
Mike Petroff

Director, Content Strategy
Harvard University
Matt Baldwin
Associate Director of Social Media
Kellogg School of Management at Northwestern University
Andrew Dixon
Director of Marketing and Communications
Colorado State University-Global Campus
Laurie Toth
Digital and Social Media Coordinator
Yale School of Management

2:00 pm–2:45 pm

Carissa LaPura
Storyteller, Senior Marketing Manager
McKesson Corporation

2:00 pm–2:45 pm

Jay Tandan
US Digital Marketing Manager
Ben & Jerry's

2:00 pm–2:45 pm

Andreas Sandre
Press and Public Affairs Officer
Embassy of Italy in the United States

2:55 pm–3:40 pm

MODERATOR
Michael Steelman

Director, Alumni Career Management & Professional Networks
William & Mary
Jason Boucher
Social Media Manager
University of New Hampshire
John S. Murphy
Digital Marketing Strategist
Brown University
Jamie Lewis
Social Media Coordinator
University of Georgia

2:55 pm–3:40 pm

Thaddeus Hoffmeister
Professor
University of Dayton

2:55 pm–3:40 pm

Paul Cowan
VP of Enterprise and SMB Marketing
Shutterstock

2:55 pm–3:40 pm

Kelsey Vanderlip
Senior Manager of Brand and Campaign Strategy
Away

3:40 pm–4:00 pm

4:00 pm–4:45 pm

MODERATOR
Kristin Maffei

Assistant Director, Marketing and Communications
Tuck School of Business at Dartmouth
Terry Coniglio
Director of Content Strategy
Georgia State University
Rob Fougner
Account Executive
Hootsuite
Chanda Gunter
Social Media Manager
Western Governors University

4:00 pm–4:45 pm

MODERATOR
Mark Pollard

Strategy CEO
Mighty Jungle
Matt Hensler
Social Media Marketing Manager
Toshiba
Tim Fullerton
Head of Social
WeWork
Devin Quinn
Digital Strategy Manager
Campari America

4:55 pm–5:30 pm

Keynote

Nikki Sunstrum
Director of Social Media
University of Michigan

4:55 pm–5:30 pm

Keynote

Matthew Kobach
Manager, Digital and Social Media
New York Stock Exchange

5:30 PM

Cocktail Hour

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Day 3 - General Summit

Friday, October 12, 2018

9:00 am – 9:50 am

9:50 am – 10:00 am

SMSS Higher Education

Learn from 30+ higher education marketing leaders

SMSS General Conference

Leverage best practices from the private sector to accelerate your institution's social media strategy

10:00 am–10:40 am

Keynote

Jon McBride
Media Relations and Social Media Manager
BYU
Joe Hadfield
Director of Online Communications
BYU

10:00 am–10:40 am

Keynote

Speaker TBA
Interested in speaking?
Click here to submit a proposal

10:40 am – 11:00 am

Sponsor Meet and Greet / Networking Break and Refreshments

SMSS Higher Education

Learn from 30+ higher education marketing leaders

SMSS General Conference

Leverage best practices from the private sector to accelerate your institution's social media strategy

Theme

Track A: Social Media Advertising and Paid Media Best Practices

Track B: Driving Revenue and ROI through Social Media Channels

Track C: Harnessing Social Media Data and Insights to Improve Strategy

11:00 am – 11:40 am

MODERATOR
Nicole DeRuiter Cho

Social Media Manager
University of Southern California
Kristofer Karol
Director of Social Media Strategy
Indiana University
Kelly Bennett
Manager of Social Media and Marketing Strategy
Miami University
Allison Matherly
Coordinator of Digital Engagement
Texas Tech University

11:00 am – 11:40 am

Karin Aviles
Head of Marketing – North America
Centrica Business Solutions
Rob Mills
VP, Strategic Marketing
JK Design

11:00 am – 11:40 am

11:00 am – 11:40 am

Gina Czark
VP, Content Management
Northwell Health
Christina Stolfo
Director, Audience Development
Northwell Health

11:50 am – 12:30 pm

MODERATOR
Brittany Ireland

Social Media Strategist
Howard University
Kristen Convery
Senior Director, Marketing Content - University Marketing
Ohio State University
Lesli Larson
Director of Content Strategy
University of Oregon Communications
Rachel Colleen Smith
Associate Director, Social Media
Columbia Business School

11:50 am – 12:30 pm

Jason R. Dailey
Agency Development Lead
Facebook

11:50 am – 12:30 pm

Jennifer Janowski
Women’s Health Segment Leader, Ultrasound
GE Healthcare

11:50 am – 12:30 pm

Kate Paulin Charles
Chief Strategy Officer
Seiden
Kathryn Peterson
Manager, Individual Giving
Lincoln Center for the Performing Arts

12:30 pm – 1:30 pm

1:30 pm – 2:10 pm

Liz Harter
Social Media Manager
University of Notre Dame

1:30 pm – 2:10 pm

Jon Chang
Product Marketing
IBM Watson

1:30 pm – 2:10 pm

Jon Amihud
Social Media Strategist
Memorial Sloan Kettering Cancer Center

1:30 pm – 2:10 pm

Speaker TBA
Interested in speaking?
Click here to submit a proposal

2:20 pm – 3:00 pm

Closing Keynote

Thomas Harding
Co-Founder and CEO
Mish Guru

3:00 pm

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