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What is a chatbot, and how can it grow your business? Who are chatbots for? What makes a chatbot successful? This workshop will explore strategies and best practices for delivering personalized brand messages at scale - by adding a chatbot to your social media strategy.
We'll cover the basics, like exactly how a chatbot can grow your business and help you acquire customers, goal identification and what makes a strategic bot, and platforms and tools that can help you. Then, we'll dive deeper into voice and personality in chatbots, and best practices of conversation design.
What happens after you launch your bot? We'll talk through how to maximize engagement and conversion through advertising, and what metrics can track the performance.
Through the presentation and activities, attendees will learn:
Who is this social training for?
Anyone! You will quickly be brought up to speed on chatbots and their advantages if you are not familiar. This workshop will be especially helpful for those acquiring users through Facebook advertising.