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Wednesday, October 10, 2018 - 2:00 pm–5:00 pm

Building Endurance: An Introduction to Agile Marketing for Social Media Marketers

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Our audiences love content, and we love producing it for them.  But the demand for new forms of content at an increased quality and frequency has our teams working harder than ever.  We need to find a suitable pace to give us the ability to regularly publish great content over the long haul. It is time to embrace more efficient marketing practices to help us reach our goals and our audiences.

Jeff Julian, Co-founder of EntepriseMarketer.com, will present an approach to content creation he has used for over a decade commonly known as Agile Marketing.  Using the Agile principles, you will get hands-on experiences with planning and developing your content in a team-based and energetic environment. Flexibility is required, but running shoes are optional.

Takeaways:

  •       Understanding the definition of Agile Marketing and team makeup
  •       Best practices and tips to get become more agile in your daily work
  •       Plan for adopting agile practices for small and large teams

Who is this for: Marketing team leaders or influencers who want to see more consistency, structure, and performance come out of their work.


TRAINING AGENDA & ACTIVITIES

In this workshop, we dive deeper into the following areas when doing group exercises to ensure everyone understands the process:

  •       Introduction to Agile Terms and the Scrum Process
  •       Content Backlog, Content Item, and Task Creation
  •       Estimating Content Items and Tasks

 

 

Jeff Julian
Co-Founder
EnterpriseMarketer.com / Squared Digital

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