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Wednesday, October 10, 2018 - 2:00 pm–5:00 pm

The Metrics that matter: How to Glean Insights from Your Social Media Data that Can Inform and Improve Your Social Media Strategy

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Analytics are more than just amassing data, graphs, and numbers. Using social media analytics and measurement requires a strategy that informs what you measure, and how you can move closer to your goals. This course will walk participants through six action steps to launch and implement a system that advances your analytics and measurement strategy.

Key takeaways:

  • Getting back to the basics of setting foundational measurement goals  
  • Hands-on analysis using your own social media data
  • Establishing and attaching metrics to your goals
  • Create a step-by-step social media strategy for your organization

Who is this training for? Recommended for beginners to intermediates and anyone who wants to better understand measuring a social media strategy.


  • Analyzing current social media content and using insights to plan future posts
  • Optimizing the peak timing of your content using Google Trends
  • Deciding when and where to focus social media platforms efforts using Pew Research demographic data


Tim Cigelske
Director of Social Media
Marquette University

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