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Thursday, October 11, 2018 - 10:00 am–10:45 am

PANEL: Tips, Best Practices, and Tools to Help You Make a Big Impact with Limited Resources

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Panelists will share insights on:

  • Your best free design tools in place of in-house designers
  • Leverage the free, on-campus tools at your disposal and combine digital campaigns with old-fashioned techniques to maximize success
  • Using technology and community management software to maximize the productivity of your small team
  • Tips for cross-collaboration with key university communicators and campus partners
  • How to leverage and crowdsource student-generated content to manage social accounts
  • How to use your data to maximize your limited time and budget and avoid costly mistakes in the future

Case studies include:

  • Learn how the 1.5 man team at Georgetown relies heavily on student-generated content and campus partners to produce regular streams of content for their channels.
  • MIT’s annual flu-shot clinic helps keep students and employees healthy throughout the flu season. Our goal: immunize as many people as possible. This year, MIT shattered its previous one-day record shot record, jumping from 5,154 to 7,500. The event was the number one trending topic in Cambridge, Massachusetts, and they did it all with an advertising budget of less than $1,000.
  • How the two-person social media team at Rowan University leveraged multi-channel communication to maximize yield and prevent melt on a shoestring budget.
  • Learn how Regis College extends the life of their content by creating high-quality campaigns that can be sliced into smaller vignettes for unique content across their channels.

McKenzie Stough
Director of Digital Engagement and Social Media
Georgetown University

 

David Tytell
Director of Marketing - MIT Medical
Massachusetts Institute of Technology

Danielle Roberts
Assistant Director of Social Media
Rowan University

Jennie Moore Marshall
Director of Marketing
Regis College

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