SMSS 2020   |    Influencer Marketing 2020   |    Higher Ed 2020   |    Social Media Advertising   |    SMSS 2020   |    NYC 2020   |    Higher Ed 2020 Talk to a live representative: 888-409-4418
Thursday, October 11, 2018    10:00 am–10:45 am

PANEL: Tips, Best Practices, and Tools to Help You Make a Big Impact with Limited Resources

Back to Agenda

Looking forward to this session? Share it!

Panelists will share insights on:

  • Your best free design tools in place of in-house designers
  • Leverage the free, on-campus tools at your disposal and combine digital campaigns with old-fashioned techniques to maximize success
  • Using technology and community management software to maximize the productivity of your small team
  • Tips for cross-collaboration with key university communicators and campus partners
  • How to leverage and crowdsource student-generated content to manage social accounts
  • How to use your data to maximize your limited time and budget and avoid costly mistakes in the future

Case studies include:

  • Learn how the 1.5 man team at Georgetown relies heavily on student-generated content and campus partners to produce regular streams of content for their channels.
  • MIT’s annual flu-shot clinic helps keep students and employees healthy throughout the flu season. Our goal: immunize as many people as possible. This year, MIT shattered its previous one-day record shot record, jumping from 5,154 to 7,500. The event was the number one trending topic in Cambridge, Massachusetts, and they did it all with an advertising budget of less than $1,000.
  • How the two-person social media team at Rowan University leveraged multi-channel communication to maximize yield and prevent melt on a shoestring budget.
  • Learn how Regis College extends the life of their content by creating high-quality campaigns that can be sliced into smaller vignettes for unique content across their channels.

McKenzie Stough
Director of Digital Engagement and Social Media
Georgetown University


David Tytell
Director of Marketing - MIT Medical
Massachusetts Institute of Technology

Jennie Moore Marshall
Director of Marketing
Regis College

Danielle Roberts
Assistant Director of Social Media
Rowan University

Copyright © 2020 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct