Your best free design tools in place of in-house designers
Leverage the free, on-campus tools at your disposal and combine digital campaigns with old-fashioned techniques to maximize success
Using technology and community management software to maximize the productivity of your small team
Tips for cross-collaboration with key university communicators and campus partners
How to leverage and crowdsource student-generated content to manage social accounts
How to use your data to maximize your limited time and budget and avoid costly mistakes in the future
Case studies include:
Learn how the 1.5 man team at Georgetown relies heavily on student-generated content and campus partners to produce regular streams of content for their channels.
MIT’s annual flu-shot clinic helps keep students and employees healthy throughout the flu season. Our goal: immunize as many people as possible. This year, MIT shattered its previous one-day record shot record, jumping from 5,154 to 7,500. The event was the number one trending topic in Cambridge, Massachusetts, and they did it all with an advertising budget of less than $1,000.
How the two-person social media team at Rowan University leveraged multi-channel communication to maximize yield and prevent melt on a shoestring budget.
Learn how Regis College extends the life of their content by creating high-quality campaigns that can be sliced into smaller vignettes for unique content across their channels.
McKenzie Stough Director of Digital Engagement and Social Media Georgetown University
David Tytell Director of Marketing - MIT Medical Massachusetts Institute of Technology