How to stay ahead and be prepared: Have a crisis playbook ready with holding statements
How to continue to develop your playbook: add scenarios and new situations as they arrive
How to incorporate social media into your emergency plan
Having the right team in place and giving them the appropriate level of responsibility
How to report insights and have a process in place for communicating with emergency officials
Case studies include:
Learn how University of Houston made sure social had a seat at the table during the crisis of Hurricane Harvey, and how they leveraged social listening, brought in the right communicators and media reps to man channels and make sure all questions were answered.