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Thursday, October 11, 2018 - 11:15 am–12:00 pm

PANEL: Building Your Social Media Strategy for Crisis Communications

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Panelists will share insights on:

  • How to stay ahead and be prepared: Have a crisis playbook ready with holding statements
  • How to continue to develop your playbook: add scenarios and new situations as they arrive
  • How to incorporate social media into your emergency plan
  • Having the right team in place and giving them the appropriate level of responsibility
  • How to report insights and have a process in place for communicating with emergency officials

Case studies include:

  • Learn how University of Houston made sure social had a seat at the table during the crisis of Hurricane Harvey, and how they leveraged social listening, brought in the right communicators and media reps to man channels and make sure all questions were answered.

Kelley Tuthill
VP of Marketing & Communications
Regis College

 

Shawn Lindsey
Senior Director of Media Relations
University of Houston

Brian Wasson
Executive Social Media Director
St. Joseph’s College New York

Krista Berend
Director of Social Media
Texas A&M University

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