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Social media is both a curse and a blessing when it comes to using it effectively in your marketing plan. It offers a compelling way to establish better brand awareness and provide useful content to your target audience. It is not, however, a great vehicle to drive leads. When it comes to B2B, there is some confusion on what social media can deliver and how much emphasis should be placed on it. This session provides real-world examples based on success using social media as an integral part of a complete marketing plan from organizations including Atmosera, Mollet Printing, Atlas Capital for ROW DTLA properties, and Runyon for Platform properties.
In this session, the audience will learn how to: