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Thursday, October 11, 2018 - 12:10 pm–12:55 pm

PANEL: Best Practices in Harnessing Social Media to Boost Recruitment Efforts

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Panelists will share insights on:

  • How to balance the marketing of crucial information vs more traditional marketing and branding for your recruitment efforts
  • Best practices for reaching and engaging the Gen Z audience
  • Using social media to promote events and improve their lasting impact
  • Real-life case studies from admissions and marketing offices across the country that have implemented social media strategies successfully to increase lead volume and enrollment numbers
  • How to maximize your sales funnel: Integrate your social media paid efforts with work you are doing with recruitment on the ground
  • How to create targeted messaging, videos or images that inspire your audience to take the next step
  • Leverage various tactics and each of the social media platforms’ extensive targeting capabilities to help meet lead generation and recruitment goals

Tony Dobies
Social Media Director
West Virginia University

 

Lisa Fayed
Director of Digital Strategy & Analytics
Stevens Institute of Technology

Michael Benning
Social Media Director
University of Iowa

Erika Fields
Social Media Manager
Carnegie Dartlet

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