Other Events: New York 2018   |    Anaheim 2019   |    Download Talks   |    Talk to a live representative: 888-409-4418
Thursday, October 11, 2018 - 2:00 pm–2:45 pm

Leveraging Empathy to Create Engaging Social Content

< Back to Agenda

Looking forward to this session? Share it!

When it comes to Social Media, we all know "Content is King." However, you could have the best Social Media targeting on the planet, but your audience won't budge if you don't give them a reason to stop scrolling.

The foundation for great content is knowing your audience. This goes beyond a customer persona by developing a deeper understanding to really connect. One powerful yet surprisingly underutilized way to do this is building and Empathy Map. Attend this session to learn how you can get your audience to stop scrolling and start engaging. You’ll leave with a clear understanding of how to build Empathy Map an empathy map for your audience by using Social Listening and direct feedback.


 

Terry Rice
Founder
Terry Rice Consulting / NYU Adjunct

Copyright © 2018 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct