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Thursday, October 11, 2018    2:00 pm–2:45 pm

PANEL: Setting KPIs and Measuring the Performance of Your Social Media Programs

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Panelists will share insights on:

  • Taking the fear out of analytics: how to get started
  • How to create a measurement framework for content development and distribution on social media
  • Ways to measure success beyond insights delivered by social media platforms
  • How to share analytics with non-technical team members
  • A look into organic social vs. paid social analytics
  • Best practices to connect analytics to an overall social media strategy

Mike Petroff
Director, Content Strategy
Harvard University


Matt Baldwin
Associate Director of Social Media
Kellogg School of Management at Northwestern University

Andrew Dixon
Director of Marketing and Communications
Colorado State University-Global Campus

Josef Bookert
Digital and Social Media Strategist
Yale Medicine

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