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Thursday, October 11, 2018    4:00 pm–4:45 pm

PANEL: Building your Brand Ambassador Program

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Panelists will share insights on:

  • Why brand ambassador programs are valuable to universities and determining the right fit for your program
  • How to get leadership to support and participate in your program
  • What types of content work best for brand ambassador programs, along with tips and tricks to write quality content
  • How to keep your ambassadors engaged
  • Encouraging self-submitted content
  • Making the best of a small ambassador team

Kristin Maffei
Assistant Director, Marketing and Communications
Tuck School of Business at Dartmouth

 

Terry Coniglio
Director of Content Strategy
Georgia State University

Rob Fougner
Account Executive
Hootsuite

Chanda Gunter
Social Media Manager
Western Governors University

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