Social Media Advertising   |    SMSS 2020   |    Faith & Worship   |    SMSS OCT 2020   |    Higher Ed 2020 Talk to a live rep: 888-409-4418
Thursday, October 11, 2018    9:00 am–9:45 am

Empathy As Your Guide: Understanding Your Digital Audience’s Needs

Back to Agenda

Looking forward to this session? Share it!

Universities have lofty goals for their digital communications and marketing. But sometimes it’s hard to square those goals with what our audiences really want or need. So what’s the best path forward? This opening keynote will try to make the case for putting empathy and deep listening at the center of your digital content strategy, understanding your audience’s pain points, focusing on feedback loops, and crafting digital/social content that informs, delights and educates them. Agree or disagree, let’s talk about it together.


Gus Sentementes
Director of Social Media and Analytics, Office of Communications
The Johns Hopkins University

Copyright © 2020 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct