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Sexual assault is an important and challenging topic on college campuses throughout the country. A campus survey at BYU found that most victims confide in a friend or roommate. Those confidants want to help but don’t really know how. This Instagram story filled the gap in a thoughtful, professional and effective way.
In this keynote, you’ll see the process University Communications took to plan the story, write the script, involve key stakeholders, film, edit, get approvals (barely), edit again, post the story and respond to the incredibly-important DMs. Whether sexual assault or another serious topic on campus, this session will address why not shying away from tough topics on social can be so incredibly important and rewarding.
Joe Hadfield
Director of Online Communications
BYU
Jon McBride
Media Relations and Social Media Manager
BYU