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Friday, October 12, 2018 - 10:00 am–10:40 am

Case Study: Targeting Influencer Marketing To Drive Sales in One Metro Area

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Influencer marketing will exceed $1 billion in investment in 2018, but how do you ensure that it’s driving real business results? As Sabra Dipping Company launched their new Sabra Snackers for both hummus and guacamole, that was the question the brand faced. Given the on-the-go nature of the product, Sabra wanted to drive both awareness and sales in the drugstore channel. Sabra partnered with the influencer marketing company Carusele to build a campaign that not only included influencers but targeted the highest performing content to the right audience, in the right place at the right time.

In this session, the audience will learn how to:

  • Design an influencer marketing strategy with measurable results
  • Evaluate influencer marketing content for performance and optimize in real time
  • Target influencer marketing company to a particular retail channel
  • Target influencer marketing geographically

 

Ryan Saghir
Director of Digital Marketing
Sabra Dipping Company

Jim Tobin
Founder & President
Carusele

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