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Influencer marketing will exceed $1 billion in investment in 2018, but how do you ensure that it’s driving real business results? As Sabra Dipping Company launched their new Sabra Snackers for both hummus and guacamole, that was the question the brand faced. Given the on-the-go nature of the product, Sabra wanted to drive both awareness and sales in the drugstore channel. Sabra partnered with the influencer marketing company Carusele to build a campaign that not only included influencers but targeted the highest performing content to the right audience, in the right place at the right time.
In this session, the audience will learn how to: