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Friday, October 12, 2018    11:00 am – 11:40 am

PANEL: Best Practices from Top Universities on How to Integrate Video into Your Social Media Strategy

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Panelists will share insights on:

  • Best practices in selecting type of video, placement, and length, including the pros and cons of short vs. long form video
  • Key things to keep in mind when creating video specifically for social media vs other mediums
  • Creative tips and tricks for making your videos stand out
  • How leading universities are structuring and managing teams responsible for social video content creation - from ideation through post-production
  • Tips for marketers managing video strategy as a team of one

Nicole DeRuiter Cho
Social Media Manager
University of Southern California


Kristofer Karol
Director of Social Media Strategy
Indiana University

Allison Matherly
Coordinator of Digital Engagement
Texas Tech University

Kelly Bennett
Manager of Social Media and Marketing Strategy
Miami University

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