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Friday, October 12, 2018    11:50 am – 12:30 pm

Maximizing the Impact of Stories: The Next Major Consumer Shift

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We are in the midst of a massive shift to the stories format where full screen, ephemeral, interactive content is fundamentally changing consumer behavior. This presentation will showcase the explosive growth of stories, why stories matter for businesses, and how Instagram is at the forefront of this phenomenon, and provide best practices on how to maximize impact through a Story School exercise.


 

Jason R. Dailey
Agency Development Lead
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