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Friday, October 12, 2018 - 1:30 pm – 2:10 pm

How a Major Cancer Hospital Partnered with Influencer Humans of New York to Create a Truly Moving Campaign

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MSK partnered with Humans of New York (an influential blog highlighting personal stories of New Yorkers with photos and text) on a social campaign featuring pediatric cancer patients, with the goal of raising much-needed funds for researchers working to treat and cure rare childhood cancers.

Learn how MSK used this influencer campaign to set KPIs around website traffic, audience engagement and discovery, donations received, and how to effectively handle an influx of comments and mentions that comes from partnering with a top-tier influencer.


 

Jon Amihud
Social Media Strategist
Memorial Sloan Kettering Cancer Center

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