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The life of a marketer has certainly not gotten any easier over the past few years. Stories have swallowed every other form of social media - growing 842% in the past two years alone. In an age where your audience has less time, shorter attention spans, but they’re still able to binge on the entire Season 6 of Orange is the New Black on Netflix… Is the secret sauce to getting your audience to not only pay attention to you but actively seek you out, just to make your content really mean something?
In this keynote, we will cover everything from how to find what really matters to your audience, how to create for them, with them, and how to create a media company within your marketing department.