JASON BAKER



For as long as I can remember I've been attracted to new technology and to stories.

My IT background helps me understand some of what might be possible while at the same time giving me comfort in an attitude of pushing technology one step further; always one step further. 

As a founding member of the FedEx Social Media team, I've had a front seat view of the digital revolution, and I've played a key role in development of the FedEx social voice.

During my tenure I’ve led the FedEx launch of Instagram, Tumblr, and Facebook. I’ve also served as editor of the FedEx Blog.

Exposure to many different aspects of Corporate Communications has fueled my passion for the intersection of technology and storytelling. I rely on this background daily to help transform a mindset away from the traditional press release and towards an authentic, engaging Brand Journalism approach to storytelling.

Nobody likes a hard sales pitch. As humans, we are drawn to stories. That's how technology can make us feel connected. 

Talk to me about: great books, national parks, ultimate Frisbee, college football, and general adventure.