As executive vice president of corporate communications for Umpqua Bank, Eve Callahan oversees all of the company’s internal and external communications. This includes Umpqua’s communications strategy and public relations and social media platforms, as well as its internal communications, philanthropic and community relations programs. Callahan is focused on communicating Umpqua’s brand and strategy across multiple platforms and on building strong community partnerships that produce meaningful change.
Callahan has more than 15 years of marketing and public relations experience. Before joining Umpqua, she was senior vice president at Lane PR, where she oversaw the development and execution of strategic public relations campaigns for a broad range of consumer and business-to-business clients. Her work garnered results for clients in top-tier national media including: The New York Times, The Economist, BusinessWeek, USA Today, Fast Company, CNBC, CNN, The Wall Street Journal, InStyle, Sunset and Saveur, as well as many local and regional outlets.
Eve Callahan's Session:
10:00 am–10:40 am
Meaningful Engagement in an Era of Content Saturation