A dynamic marketing leader with almost 16 years of experience building the Red Bull and Muscle Milk Brands. Josh started his marketing career as a Student Brand Manager for Red Bull a year after they entered the Midwest market. He ultimately learned how to build a brand from a key market perspective, focusing on the right influencers and leveraging content marketing to grow sales with key retailers. Today he oversees all marketing for the Muscle Milk Brand, based out of the San Francisco Bay Area. He has the pleasure of working with an incredible team of marketers to tackle brand advertising, product, communications, customer, field, sports and of course digital marketing.
Josh Mohr's Session:
11:05 am–11:45 am
Case Study: How Muscle Milk entered the digital playing field