Lance Trueb is the Sr. Social Media Program Manager at REI, the nation’s largest consumer co-op with 147 stores across the country. Lance is responsible for developing campaign and brand narrative social strategies that align with business objectives, inspire REI’s 5.5 million members, and showcase that a life outdoors is a life well lived. Lance was the social strategist behind #OptOutside, a movement awarding REI nine Lions at the Cannes Lions International Festival of Creativity when the Co-op closed all stores on Black Friday and paid all 12,000 employees to spend the day outside. Lance holds a BA in Communication from Vanguard University of Southern California and MA in Communication Leadership from the University of Washington. When he’s not tweeting photos of his 1 year old, Lance can be found cycling, running and hiking the Pacific Northwest.
Lance Trueb's Session: