In her role as Global Director of Social Media and Community Management, Lauren combines proficiency in the social space with strategic expertise to help empower social marketers across the organization. Lauren joined HP just over one year ago, and brings to the role a wealth of experience leading social teams on both a global and national-focused scale across a wide range of industries, including mobile tech, gaming, and financial services. Prior to joining HP, Lauren led social marketing teams at Nokia, H&R Block, and Northwestern Mutual - ensuring the social efforts and campaigns delivered by each brand were designed to drive innovative, social-first experiences for target customers.
Viewing the social media landscape as a central intersection point for all aspects of the business, Lauren strives to establish strong partnerships with a broad network of internal partners. Having led social through the lens of digital marketing, customer care, community management, public relations, and influencer marketing, Lauren leverages comprehensive expertise to facilitate a truly integrated social approach that offers a best-in-class customer experience.
Lauren holds a Bachelor of Arts degree in Communications from the University of Wisconsin and is currently completing a Master of Business Administration degree through the global executive program at Imperial College of London.
Lauren Gerstner’s Session(s)