Machu Latorre, the vice president of social care strategy and innovation with Wells Fargo, has more than 15 years of experience designing and developing new digital products. A fearless innovator who thrives at the opportunity to improve user experiences, Machu is a passionate advocate for creating efficient and delightful customer experiences while delivering on business goals. With more than eight years of experience leading design and product teams, Machu is a strategic thinker, creative visionary and user-centered design evangelist.
Machu Latorre's Session:
1:35 pm–2:15 pm
Messaging: the paradigm shift in customer care