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Machu Latorre

VP, Social Care Business Strategy and Innovation
Wells Fargo

Machu Latorre, the vice president of social care strategy and innovation with Wells Fargo, has more than 15 years of experience designing and developing new digital products. A fearless innovator who thrives at the opportunity to improve user experiences, Machu is a passionate advocate for creating efficient and delightful customer experiences while delivering on business goals. With more than eight years of experience leading design and product teams, Machu is a strategic thinker, creative visionary and user-centered design evangelist.

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Machu Latorre's Session:

1:35 pm–2:15 pm
Messaging: the paradigm shift in customer care


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