Patrick Hooper has led social media strategy and production for the San Jose Sharks since 2011, helping drive fan engagement and meet the overall business objectives of the NHL franchise. Through innovative tactics and consistent storytelling methods, he defined the brand voice on social media which consistently ranked in the top 10 in the NHL in terms of engagement. In addition to social, Patrick oversees web content and mobile app development for Sharks Sports & Entertainment helping grow and transform the organization’s digital identity over the last seven years. He received a degree in Communication from St. John’s University (MN) and completed a Masters in Sport Management from the University of San Francisco.
Patrick Hooper's Session: