Talk to a live representative: 888-409-4418

Tuesday, February 6, 2018: Pre-Summit Workshops

Our social media trainings are three-hour deep dive sessions, built to help you get answers to your business challenges. Sessions are packed with discussions and activities will get your creative ideas flowing, along with templates and resources you can take back to share with your team back at the office.

Social media trainings are an essential part of your conference experience!


We hand-pick our training facilitators that have extensive backgrounds and expertise in working with renowned brands and social media practitioners like you.

We introduce you to the training leader prior to the start of the conference - so you can contact them directly with any questions you have or specific topics you’d like addressed during the session.

We keep training numbers limited to ensure you have dedicated, one-on-one time with each training trainer to get your specific questions answered.

Mike Brown
Brainzooming Group

Social Media Training A

10:00 am–1:00 pm — Writing an effective and sustainable social media & content marketing plan

Limited Seating — Registration Required

In this interactive workshop, Mike will take you through time-saving tools and exercises to cost-effectively enhance the strategic and brand-building impact of your social content implementation.

Takeaways:

- A framework to link business and social content strategies
- The 15-minute approach to develop audience personas
- Using an audience persona to generate impactful outside-in content ideas
- Planning your content calendar around outside-in timing
- Showcasing your social content strategy in a plan to sell-in your approach and guide implementation

LEARN MORE


Ryan Peña
Be The Match

Social Media Training B

2:00 pm — How to create powerful videos for your brand on a budget

Limited Seating — Registration Required

We get it, video is the key to engaging and informing our audience, but who’s got time for that? Where would you even start? How can video drive leads for your company?? If any of these questions resonate with you, this is the workshop you should attend! Ryan will share how his scrappy strategy that has helped his organization go from 3,700 video views in 2015 to over 40,000 views in 2016 with actual leads to boot!

In this session, you’ll leave with…

  • Tips to add video to your content strategy
  • Hacks to create and produce videos with nearly NO budget
  • How to generate new leads from videos
  • Uncovered ways to streamline video production from 8 hours to 2 hours/week
  • How to repurpose creative video assets from Instagram, Snapchat, Facebook LIVE, and Periscope

LEARN MORE


Logan Mayville
loganmayville.com

Social Media Training C

2:00 pm — Getting warmer — Advanced Facebook Ads targeting and strategy

Limited Seating — Registration Required

In this high-energy, interactive workshop, Logan will pair advanced cold audience targeting tactics with advertising techniques designed to ‘warm up’ audiences through the marketing funnel in order to create a lead or sale.

Key takeaways:

  • Understanding of the importance of exhaustively-researched cold audiences
  • Advanced knowledge of audience creation techniques—both cold and warm'
  • Insight into how different stages of the marketing funnel affect audience, objection, and ad creative
  • 'Suggestions for how to optimize, measure, and report on campaigns

LEARN MORE


Mary Olivieri
CBD Marketing

Social Media Training D

2:00 pm — Beating Writer's Block — Breakthrough creative processes to inspire, transform and accelerate your writing

Limited Seating — Registration Required

There are many opinions as to what causes writer’s block. But it really comes down to one thing: Fear. Fear of getting the words wrong. Fear of failing to impress our readers. Fear of lack of creativity. That can be paralyzing, but fear isn’t something that has always governed us.

In this workshop you will learn exercises that will help you to let go of that paralysis and tap into that truly fearless writer locked inside. Through group breakout sessions and individual brain games your writer’s “muscle” will get a fantastic workout that will not only allow the words to come freely to mind – but will also expose creativity that has been buried for far too long — even when you’re under extreme pressure to perform.

Join CBD Marketing's Executive Creative Director Mary Olivieri to learn how to change the way you think in order to send writer’s block packing.

Attendees will also see examples of how these techniques were applied to deliver great writing and ideas for James Hardie, ITW BuildClean, and Firestone.

LEARN MORE


Seating is limited - save your seat!

Register Now!

FAQ:

Can I bring my team to the trainings?
Absolutely! Contact Audrey [email protected] about group discounts for attending trainings.


Are trainings included in my general summit access pass?
No, access to these trainings is not included in your purchase of a Social Media Strategies Summit general summit pass. If you want to attend the trainings, you’ll need to purchase a dedicated ticket to that training.


How many people attend trainings?
We limit seating to 40 to make sure the training leader has time to work one-on-one with attendees. Reserve your seat as soon as possible — they fill up quickly!


Can I attend multiple trainings?
Yes! You can attend both AM and PM workshops (and you get $100 off your training day registration if you do!) If you can't make it for the AM workshop — no problem. Our afternoon training sessions start at 2pm. You can fly in same day and still catch 3 hours of jam packed learning before the summit starts.

What past attendees say about our trainings:

The trainings are worth the extra day away from the office! Great info for the extra cost.

- Katie Neuman,
Northwestern Publishing House Christian Books and Gifts

SMSS really emphasizes the collaborative innovative nature of creating social media content. I have a million new ideas that I can't wait to share with my colleagues.

- Katie Monfet,
Eastern Florida State College

Enjoyed the small workshop size, made it easy to engage, learn and speak to presenters.

- Nancy McKenzie,
Hill’s Pet Nutrition

Copyright © 2019 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct