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Tuesday, February 6, 2018 - 10:00 am–1:00 pm

Writing an effective and sustainable social media & content marketing plan

In this interactive workshop, Mike will take you through time-saving tools and exercises to cost-effectively enhance the strategic and brand-building impact of your social content implementation.


- A framework to link business and social content strategies
- The 15-minute approach to develop audience personas
- Using an audience persona to generate impactful outside-in content ideas
- Planning your content calendar around outside-in timing
- Showcasing your social content strategy in a plan to sell-in your approach and guide implementation


Creating Your Social Strategy Foundation: We will share ways to translate brand strategy to social content strategy, making sure your planning and implementation are oriented toward driving business results.

Identifying Ways to More Effectively Engage Audiences:  Effective, engaging social content depends on using an outside-in perspective. We’ll work with multiple tools to target content ideas that matter to your audience and link to your brand.

Activating Your Social Content Strategy: An effective plan is one you actually USE to align your activities to business objectives. That’s where a simple, action-oriented plan helps you implement and demonstrate the value of social content.

Mike Brown
Brainzooming Group

Who Is This Social Media Training For?
Details coming soon...

Social Media Training Price:

Seating is limited - save your seat!

Register Now!

About your Presenter

Mike Brown is the founder of The Brainzooming Group, a company focused on helping clients create strategic impact and outstanding results. Mike is a frequent speaker on a variety of popular topics that help participants become more successful right away by better applying their knowledge and innate creativity to achieve success. He is a regular contributor to The Social Media Monthly Magazine, and a daily blogger on strategy, creativity, innovation, and social business.

Mike has spoken and consulted with brands such as Sprint, Johnson & Johnson, Trane, Bayer, The Scotts Miracle-Gro Company, C.R. England, and the U.S. Government. His conference speaking engagements include TEDx, Content Marketing World, Big Ideas in Higher Education, and the Transformation Conference. Mike’s presentations and workshops are filled with insights into how to use personally-tested, real-world methods to apply creativity tools to business challenges, allowing anyone to succeed like an expert.

Seating is limited - save your seat!

Register Now!


Can I bring my team to the trainings?
Absolutely! Contact Audrey [email protected] about group discounts for attending trainings.

Are trainings included in my general summit access pass?
No, access to these trainings is not included in your purchase of a Social Media Strategies Summit general summit pass. If you want to attend the trainings, you’ll need to purchase a dedicated ticket to that training.

How many people attend trainings?
We limit seating to 40 to make sure the training leader has time to work one-on-one with attendees. Reserve your seat as soon as possible — they fill up quickly!

Can I attend multiple trainings?
Yes! You can attend both AM and PM workshops (and you get $100 off your training day registration if you do!) If you can't make it for the AM workshop — no problem. Our afternoon training sessions start at 2pm. You can fly in same day and still catch 3 hours of jam packed learning before the summit starts.

What past attendees say about our trainings:

The trainings are worth the extra day away from the office! Great info for the extra cost.

- Katie Neuman,
Northwestern Publishing House Christian Books and Gifts

SMSS really emphasizes the collaborative innovative nature of creating social media content. I have a million new ideas that I can't wait to share with my colleagues.

- Katie Monfet,
Eastern Florida State College

Enjoyed the small workshop size, made it easy to engage, learn and speak to presenters.

- Nancy McKenzie,
Hill’s Pet Nutrition

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