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Tuesday, February 6, 2018 - 2:00 pm

Getting warmer — Advanced Facebook Ads targeting and strategy

In this high-energy, interactive workshop, Logan will pair advanced cold audience targeting tactics with advertising techniques designed to ‘warm up’ audiences through the marketing funnel in order to create a lead or sale.

Key takeaways:

  • Understanding of the importance of exhaustively-researched cold audiences
  • Advanced knowledge of audience creation techniques—both cold and warm'
  • Insight into how different stages of the marketing funnel affect audience, objection, and ad creative
  • 'Suggestions for how to optimize, measure, and report on campaigns

TRAINING AGENDA & ACTIVITIES

  1. Audience creation: Follow along with Logan as he uses the Audience Insights tool (among other techniques) to identify cold audiences. Note: Be sure to bring an active or future project of your own—he will guide you through an example, but your goal is to apply the instruction to your own clients or company.
  2. Objectives + ad creative: Learn to tailor your ad creative to suit your audience depending on which stage of the marketing funnel they’re in and pair with the proper ad objective.
  3. Optimization techniques: From retargeting to Lookalike audiences to copy tweaks and beyond, learn the tactics professionals use daily to make incremental gains on their goals.

Logan Mayville
Digital Marketing Consultant
loganmayville.com

Who Is This Social Media Training For?
This training is designed for intermediate and advanced Facebook advertisers.

Social Media Training Price:
$495


Seating is limited - save your seat!

Register Now!

About your Presenter

Logan Mayville is a digital marketing consultant specializing in direct-response initiatives like lead generation and ecommerce. As a certified Facebook advertising professional and content strategist, he believes in the power of digital marketing to transform companies in terms of marketing ROI, sales, and customer service.

Based in Sacramento, CA, Logan enjoys various mountain-related activities when he’s not helping grow businesses.

Logan is a contributor to publications like Social Media Examiner, Duct Tape Marketing, and Kabbage small business blog.

Seating is limited - save your seat!

Register Now!

FAQ:

Can I bring my team to the trainings?
Absolutely! Contact Audrey [email protected] about group discounts for attending trainings.


Are trainings included in my general summit access pass?
No, access to these trainings is not included in your purchase of a Social Media Strategies Summit general summit pass. If you want to attend the trainings, you’ll need to purchase a dedicated ticket to that training.


How many people attend trainings?
We limit seating to 40 to make sure the training leader has time to work one-on-one with attendees. Reserve your seat as soon as possible — they fill up quickly!


Can I attend multiple trainings?
Yes! You can attend both AM and PM workshops (and you get $100 off your training day registration if you do!) If you can't make it for the AM workshop — no problem. Our afternoon training sessions start at 2pm. You can fly in same day and still catch 3 hours of jam packed learning before the summit starts.

What past attendees say about our trainings:

The trainings are worth the extra day away from the office! Great info for the extra cost.

- Katie Neuman,
Northwestern Publishing House Christian Books and Gifts

SMSS really emphasizes the collaborative innovative nature of creating social media content. I have a million new ideas that I can't wait to share with my colleagues.

- Katie Monfet,
Eastern Florida State College

Enjoyed the small workshop size, made it easy to engage, learn and speak to presenters.

- Nancy McKenzie,
Hill’s Pet Nutrition

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