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Tuesday, February 6, 2018 - 2:00 pm

How to create powerful videos for your brand on a budget

We get it, video is the key to engaging and informing our audience, but who’s got time for that? Where would you even start? How can video drive leads for your company?? If any of these questions resonate with you, this is the workshop you should attend! Ryan will share how his scrappy strategy that has helped his organization go from 3,700 video views in 2015 to over 40,000 views in 2016 with actual leads to boot!

In this session, you’ll leave with…

  • Tips to add video to your content strategy
  • Hacks to create and produce videos with nearly NO budget
  • How to generate new leads from videos
  • Uncovered ways to streamline video production from 8 hours to 2 hours/week
  • How to repurpose creative video assets from Instagram, Snapchat, Facebook LIVE, and Periscope


Uncovering the art of storytelling - This is the foundation for impactful videos. Learn tricks to tell meaningful stories about your brand that break through the noise of video marketing and encourage organic shares.

Equipment - We'll explore how to create videos on a tight budget while not sacrificing on quality. This builds off solid storytelling and mastering the art of audio and light.

Editing - Let's take the "scary" out of editing and walk through the basics with some free apps and software to help you make those important cuts and keep viewers engaged with b-roll (secondary footage).

Driving ROI from videos - While making a video can be fun, driving business results is just as important and can be fun as well! We'll dive into video CTA's, deep tracking, and creating campaigns for both paid and organic promotion.

Ryan Peña
Paid Media and Social Media Supervisor
Be The Match

Who Is This Social Media Training For?
Social media strategists eager to learn actionable video creation and marketing tactics that drive results. No prior video knowledge required!

Social Media Training Price:

Seating is limited - save your seat!

Register Now!

About your Presenter

Ryan Peña is a digital marketing leader with over 10 years of experience in both B2C and B2B organizations. He’s known for implementing highly innovative solutions into rapidly changing environments. Currently, Ryan works at Be The Match to help save the lives of patients battling blood cancers or blood diseases. As a global speaker, he loves to share his learnings along the way while meeting and learning from others. Most recently, Ryan spoke in Egypt at the World Youth Forum alongside the President!

Whenever he breaks away from the internets, you can expect to see him with his 2 girls and wife, doing crazy running streaks in subzero temps, or drinking way too much coffee.

Seating is limited - save your seat!

Register Now!


Can I bring my team to the trainings?
Absolutely! Contact Audrey [email protected] about group discounts for attending trainings.

Are trainings included in my general summit access pass?
No, access to these trainings is not included in your purchase of a Social Media Strategies Summit general summit pass. If you want to attend the trainings, you’ll need to purchase a dedicated ticket to that training.

How many people attend trainings?
We limit seating to 40 to make sure the training leader has time to work one-on-one with attendees. Reserve your seat as soon as possible — they fill up quickly!

Can I attend multiple trainings?
Yes! You can attend both AM and PM workshops (and you get $100 off your training day registration if you do!) If you can't make it for the AM workshop — no problem. Our afternoon training sessions start at 2pm. You can fly in same day and still catch 3 hours of jam packed learning before the summit starts.

What past attendees say about our trainings:

The trainings are worth the extra day away from the office! Great info for the extra cost.

- Katie Neuman,
Northwestern Publishing House Christian Books and Gifts

SMSS really emphasizes the collaborative innovative nature of creating social media content. I have a million new ideas that I can't wait to share with my colleagues.

- Katie Monfet,
Eastern Florida State College

Enjoyed the small workshop size, made it easy to engage, learn and speak to presenters.

- Nancy McKenzie,
Hill’s Pet Nutrition

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