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Wednesday, February 7, 2018    10:15 am–10:55 am

Build trust as a brand with these storytelling techniques

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Beyond content, storytelling is a strategy that can take a brand from a competitive space to a thought leadership one. What makes a brand story stand out from the rest in the midst of content saturation and ever-changing media trends? What kinds of techniques are successful brands using to tell a compelling story their customers can’t get enough of?

In this session you will learn:
- Practical dos and don’ts in storytelling marketing
- Which stories to tell on which media platforms
- How to use storytelling as a business strategy to reach customers beyond the marketing space
- Latest storytelling trends


 

Miri Rodriguez
Head of Global Internship Program
Microsoft

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