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As social media technology evolves so should your perspective on strategy. This is obviously not a foreign concept, but when looking to evolve a strategy there are a number of core principles that have helped the Sharks remain consistent and ahead of the curve while staying true to its brand DNA. We’ll review a history of strategy development around those pillars and show examples of how the Sharks used social to successfully implement and revise storytelling concepts, engagement methods, KPI measurements, and innovation tactics along the way to boost brand awareness.