Other Events:   Higher Ed   |    Corporate 2022   |    Government 2022 Talk to a live rep: 888-409-4418
Wednesday, February 7, 2018    10:15 am–10:55 am

The core pillars of planning a comprehensive social media strategy that will help boost brand awareness

Back to Agenda

Looking forward to this session? Share it!

As social media technology evolves so should your perspective on strategy. This is obviously not a foreign concept, but when looking to evolve a strategy there are a number of core principles that have helped the Sharks remain consistent and ahead of the curve while staying true to its brand DNA. We’ll review a history of strategy development around those pillars and show examples of how the Sharks used social to successfully implement and revise storytelling concepts, engagement methods, KPI measurements, and innovation tactics along the way to boost brand awareness.


Patrick Hooper
Digital Media Manager
San Jose Sharks

Copyright © 2022 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct