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Wednesday, February 7, 2018    11:05 am–11:45 am

Content, social media + SEO - Best practices in making sure your content gets in front of the right audience

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How do you create — and distribute — content that matters to both your customers and your business? Now, how do you do it for countries around the world, in multiple languages? In this session, Christopher Carfi will cover GoDaddy’s “customer first” content journey, and share how GoDaddy built a content machine that helps prospects, customers, and GoDaddy itself achieve their goals.

Takeaways include:
- How to create content that matters
- How to measure the business impact of content
- How to create and scale a global content strategy
- How thinking “customer first” can lead to SEO success


Christopher Carfi
Director, Content Marketing

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