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Wednesday, February 7, 2018    11:05 am–11:45 am

What Happened Today: A case study on tracking real-time marketing performance

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Learn how Visa automated how they measured millions of daily marketing signals — from every ad, creative, post, keyword, video, email, website visit, and more — to make continuous in-flight campaign optimizations for their largest product launch ever. Hear about Visa’s journey from post-mortem reports to real-time insights, and see how marketing signal measurement can help you make better data-driven decisions, every day.


Jessica Williams
Global Innovation Marketing and Analytics Leader

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