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Wednesday, February 7, 2018    11:05 am–11:45 am

Case Study: How Muscle Milk entered the digital playing field

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The US population is seeking more high-protein food options - and Muscle Milk has capitalized on this trend. Two years ago the company set out on a complete rebrand - including lower-calorie options, organic options and revamped packaging - in an effort to gain more active females.

Muscle Milk is currently the No. 1 ready-to-drink protein beverage. Hear the story of how the brand made this happen by focusing on making protein accessible everyone, and breaking the mold of the "bulk up" mentality behind protein powder. 

 

Josh Mohr
Vice President of Marketing
Revive Kombucha

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