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Wednesday, February 7, 2018    12:45 pm–1:25 pm

Case studies: Using storytelling to build powerful brands

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Brand stories are one of the most powerful tools marketers have when it comes to winning over consumers’ hearts and minds. When used properly, brand stories can do a lot more than communicate your brand’s origin or benefit(s) – they can clearly convey your brand’s true north, create a powerful connection with consumers by “humanizing” your brand, make your brand’s key benefit(s) believable, and make it easy for your consumers to share their experiences with others.

But crafting a powerful brand story is not always easy. During his presentation, Storytelling Case Studies – Companies that have used storytelling to build powerful brands, Diego Norris will bring some of the Content Creation and Storytelling concepts shared earlier in the track to life, by sharing real-world examples of companies that have used these tools to build highly relevant brands.


 

Diego Norris
VP of Marketing and Innovation, Campbell Fresh
Campbell Soup Company

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