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Wednesday, February 7, 2018    12:45 pm–1:25 pm

Future-Proof: How WIRED Creates Social-First Content Across Constantly Changing Platforms

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As content creators, we are now tasked with reaching readers with the news by coming into the digital places they spend most of their time: Facebook, Instagram, Twitter, LinkedIn, Reddit, Snapchat, Apple devices, Google, Flipboard and so many more.

The challenge? All of these platforms not only attract different groups of readers with individual interests and unique backgrounds, but they require completely different assets.

In this session, you’ll hear about how WIRED is crafting cutting-edge content by bringing teams together during the ideation stage to make sure each story has the best life possible on every platform while keeping individual readers engaged with the WIRED publication.

Key takeaways include:

  • Learn how to get your organization to collaborate and put social first
  • Hear about what specific social platforms seem to be prioritizing (from meetings with the organizations and from data analysis)
  • Determine if you’re wasting your time on platforms that aren’t getting you closer to your goal
  • Identify the data you should use to monitor what’s working for you and what isn’t

 

Natalie DiBlasio
Head of Social Media
WIRED

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