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The social media landscape is an intersection point for all aspects of the business, so it’s critical to establish strong partnerships with a broad network of internal partners in order to provide a seamless experience for your customers. Leading successful social programs relies on proactive integration across social and digital marketing, customer care, community management, public relations, influencer marketing, media, and more. In this session, we’ll discuss how HP leverages cross-team collaboration in order to provide a truly integrated social approach that offers a best-in-class customer experience.