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Wednesday, February 7, 2018    1:35 pm–2:15 pm

How to boost click-through rates and build trust with UGC

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Do you feel like you're continuously recreating the wheel with your marketing? Would you love to have hundreds, thousands, or even millions of content created for you by your biggest fans? Let me introduce you to the impact of user-generated content (UGC). Over half of Americans trust UGC more than any other information when looking into a brand, product, or service. In this talk, we'll dive into what UGC is, how to get your customers creating more of it, how you can use it to power your marketing (legally), and how it can boost your website traffic and generate more leads.


Tyler Anderson
Founder and CEO
Casual Fridays

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