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Thursday, February 8, 2018    10:00 am–10:40 am

Meaningful Engagement in an Era of Content Saturation

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Content has become king of the jungle – at the top of every marketer’s list. But consumers are overwhelmed with competing content at every turn and on every device. How can you create compelling social content that connects your brand and your business with your customers in smart ways?

In this session, Eve Callahan will share how Umpqua Bank has bucked the blandness banks are known for to create content that resonates with their customers and communities – and helps Umpqua grow.

You’ll learn:

  • Why customer insights matter and how to use them
  • Why brand truths are still important
  • How to think about social quality vs. virality
  • Practical tips any brand can implement

 

Eve Callahan
Executive Vice President Corporate Communications
Umpqua Holdings Corporation

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