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Content has become king of the jungle – at the top of every marketer’s list. But consumers are overwhelmed with competing content at every turn and on every device. How can you create compelling social content that connects your brand and your business with your customers in smart ways?
In this session, Eve Callahan will share how Umpqua Bank has bucked the blandness banks are known for to create content that resonates with their customers and communities – and helps Umpqua grow.