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Thursday, February 8, 2018    1:30pm - 2:10pm

How Verywell uses Facebook to build critical support communities

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Imagine if social media could be a place where people go to feel better. A place where one powerful post, comment, or engagement can have more value than millions of viral video views. Where individuals from around the country are forming vibrant communities around the biggest challenges they face—their unique health conditions.

That’s how Verywell, a health and wellness publisher, is approaching its Facebook strategy. In the past year, Verywell has built several new communities around niche medical conditions that have become the most engaged and fastest growing pages in their respective spaces.

In this session, you will:

  • Learn from the approach Verywell took in launching and growing these Facebook pages
  • See how they gained invaluable insights about the conditions and the audiences
  • Get motivated to listen to your own users to inspire new content ideas
  • Discover the surprising ways these niche audiences can have a big impact on their lives and your business


Emily Faherty
Senior Social Media Manager

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