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When creative agency Traction connected the dots from Lenovo’s core business challenges down to their content strategy in the b2b market, engagement soared by 400%. Sharing, conversations—and leads followed. In this session, you'll learn:
- How you can uncover efficiently and effectively uncover insight about your customers
- How to make sure you define the consumer-oriented goals that deliver meaningful business results
- How to use that insights to create video and other content that will drive high engagement
- How Lenovo used personalized video to create their most shared assets ever