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Thursday, February 8, 2018    1:30pm - 2:10pm

Lenovo Video Case Study: How aligning your social strategy with business objectives can drive growth

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When creative agency Traction connected the dots from Lenovo’s core business challenges down to their content strategy in the b2b market, engagement soared by 400%. Sharing, conversations—and leads followed. In this session, you'll learn:

  • How you can uncover efficiently and effectively uncover insight about your customers
  • How to make sure you define the consumer-oriented goals that deliver meaningful business results
  • How to use that insights to create video and other content that will drive high engagement
  • How Lenovo used personalized video to create their most shared assets ever


Adam Kleinberg

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