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Thursday, February 8, 2018    1:30pm - 2:10pm

Case study: Turning high-performing content into high-performing ads

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Leading clothing retailer Pair of Thieves joined forces with performance marketing powerhouse MuteSix to boost the quality in traffic to their site—resulting in tripling their ad spend on Facebook and Instagram while maintaining a low CPA in under three months. They'll also share a creative way they reused a video with Jimmy Fallon that added product CTAs at the end of the promotional video to turn it into a high-performing direct-response campaign, generating a Relevance Score of 10 and high CTR.

Key takeaways include:

  • Learn to identify the challenges and opportunities needed to unlock your company’s growth.
  • Discover how to optimize your Facebook ads to meet business goals.
  • Understand how to leverage existing promotional content and create successful campaigns that perform well.


Steve Weiss
Founder and CEO

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