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Thursday, February 8, 2018    11:00 am–11:40 am

The Future of user acquisition: Creative Marketplaces, Playables, Machine Learning & UA Bots

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Mobile advertising is constantly changing. What is effective today is irrelevant tomorrow. In this session, Brian will reveal secrets to achieve profitable user acquisition from Facebook and Google. Learn the creative techniques and best practices for sustained profitable user acquisition growth. Brian will discuss how emerging technologies like playable ads, creative marketplaces, machine learning, automatic bidding and UA Bots are altering the industry as we know it today.


Brian Bowman
Consumer Acquisition

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